ABOUT
Hi, I'm Ian
I'm a user interface and graphic designer from Oxfordshire. I've spent 15 years in the NHS, from being on the frontline with patients, to leading marketing & communications for a digital innovation team. Pinnell Creative is where I bring that experience to brands and businesses that want design that's clear, considered and built around people.
MY STORY
A creative person at heart
I'm a creative person at heart, which is a line I like to use as a nod to my nearly 7 years working as a Healthcare Scientist Associate in my local hospital's Cardiology department.
While working in the NHS, I'd spend evenings and weekends working on design projects across UI and graphic design, spanning digital, print and online. Three years ago, it became my day job when I joined TheHill as Marketing & Communications Manager.
Pinnell Creative is the next step, bringing together attention to detail and a communicator's eye to UI and graphic design for non-profits, start-ups and small businesses.
HOW IS PINNELL CREATIVE DIFFERENT?
The values behind the work
Approachable
You'll always deal with me directly and I'll explain everything in plain English, not design jargon. You'll be kept in the loop at key stages of the project, so you never feel out of the loop.
Impactful
Every element of the design has it's place. Clear, uncluttered designs can be just as impactful as something that looks busy. I'll work with you to make your project on brand and in keeping with your goals.
Professional
Deadlines and attention to detail matter, it's a trait I take from my roles in the NHS and I bring the same standards to every project.
Purposeful
Design should do a job. I start with what you need to achieve, then design to get you there, no matter the format, platform or audience.
TOOLKIT
The tools I use
Sketch
UI design and prototyping.
Framer
Website design and build.
Affinity
Branding, graphic design, print & digital.
Adobe
Photoshop, InDesign & Illustrator.
